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Dutch Hedrick
Jun 12, 20205 min read
To Grind or Not to Grind?
A brief history of pre-ground coffee When I began Rube's Good-Brain Coffee, one of the questions I mulled over for many days was: Should...
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Dutch Hedrick
Mar 25, 20202 min read
Busting Coffee Myths: To Freeze or Not to Freeze?
James Hoffmann released another great video this morning in which he takes on some 'conventional wisdom' regarding coffee -- in this...
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Dutch Hedrick
Mar 3, 20202 min read
Breaking the Laws -- Let's Smash Some Coffee Myths!
Recently I found myself involved in an online discussion, as I often do, in which I expressed skepticism about some conventional wisdom...
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Dutch Hedrick
Feb 27, 20203 min read
Whole Bean or Ground?
'Only freshly-roasted bean coffee, ground to order, gives you all the superb flavor of premium-quality coffee' (A&P advert) I remember...
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Dutch Hedrick
Jan 13, 20202 min read
Fresh Coffee -- Why it Matters
This is a very good, well-produced video which came out late last night. In it, barista trainer and coffee book author Petra Davies...
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Dutch Hedrick
Dec 11, 20193 min read
Rube's Good-Brain Coffee Tip No. 3: Choose a Brewer that Suits You (Part I)
If you're a coffee lover who's looking to level-up on their coffee enjoyment, the next step -- after investing in a kettle, a scale, and...
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Dutch Hedrick
Dec 9, 20192 min read
Rube's Good-Brain Coffee Tip No. 2: Buy Your Own Grinder
As any coffee lover should know, coffee's flavor depends greatly upon its freshness. Even non-coffee lovers can love the smell of freshly...
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Dutch Hedrick
Dec 6, 20192 min read
Rube's Good-Brain Coffee Tip No. 1: Get yourself a KETTLE and SCALE
Back when I started working in specialty coffee in 1993 in Raleigh at one of the city's first coffeehouses (if not THE first), one of the...
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Dutch Hedrick
Nov 6, 20183 min read
Buying Fresh Coffee Direct
One of my goals is to have Rube's Good-Brain Coffee available in grocery stores. The more places one can find our coffee, the more people...
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Dutch Hedrick
Sep 14, 20183 min read
What is Specialty Coffee? -- Green Processing
As I've posted recently, specialty coffee is specifically defined as (among other things) green coffee which is free of defects and must...
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Dutch Hedrick
Sep 6, 20182 min read
GHOSTS OF COFFEE PAST -- A Time Before Cooling Trays
When I first started roasting in 2003, the company I was with had a roaster with a cooling tray that cooled the coffee in about seven...
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Dutch Hedrick
Aug 11, 20182 min read
Breaking Through Coffee Groupthink
I remember the first moment I tried what we today call 'Specialty Coffee.' I had been drinking a lot of coffee while in college --...
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Dutch Hedrick
Jul 25, 20182 min read
Why Rube's?
Sometime last year, a McDonald's commercial came out in the United Kingdom which lampooned pretentious specialty coffee shops. As we...
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Dutch Hedrick
Jul 9, 20182 min read
Roasting Blind
Coffee roasters differ in their talents. Some roast more by sight while others rely more upon their other senses such as sound or smell....
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Dutch Hedrick
Jul 6, 20183 min read
Water: The Stuff of Life
Some Thoughts on Water: As most of us in the coffee business know, great coffee begins with great water. About ninety-eight percent of...
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Dutch Hedrick
Jun 2, 20182 min read
Coffee Awakening
'Let's start at the very beginning. A very good place to start.' As far back as I can remember, I've always had a fascination with coffee....
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